Our story

Made by people who know Land Rovers.

Specialist wiring. Thoughtful engineering. A practical understanding of the vehicles we build for.

Pace Automotive · Peterborough

A lifelong interest.
A hands-on business.

Pace Automotive grew from Dan Padmore’s passion for iconic British vehicles, with roots in fast-road and hill-climb projects and a focus on Land Rover engineering.

Today, we supply specialist wiring harnesses, electrical components and conversion solutions to enthusiasts, workshops and the aftermarket industry.

We work with individual owners and trade customers, from a single custom harness to repeat production.

Talk about your project

Behind the products

Designed around the whole job.

01 /

Manufacturing capability

Computer-controlled cable cutting and stripping helps us produce consistent batches, supported by heavy cable crimping facilities.

02 /

A broad component range

More than 300 types of automotive cable, Land Rover-specific connectors and sourcing support for specialist requirements.

03 /

One-offs to production

We can work from drawings, build custom harnesses and manufacture products for other businesses under their own branding.

From our workshop to yours

Support at every scale.

We supply customers around the world, including retailers, wholesalers and workshops. For European orders, our dealer arrangements help route enquiries to the right place.

Trade enquiries European customers